Privacy Statement

Privacy Statement

Document Name: Privacy Policy

Reference: GDPR 1.0

This Privacy Policy was updated on January 6th 2020.

Privacy Policy Identity Games

  • The “we”, “us” or “our” in this policy, refer to Identity Games International B.V., located at the Westersingel 108, 3015 LD in Rotterdam.
  • We are committed to ensure our customers’ privacy.
  • This policy applies when we act as a data controller in relation to the personal data of our customers, employees and all other stakeholders. In other words, we determine the purposes and meanings of the processing of personal data.
  • We use cookies on our website. We will ask permission for our use of cookies when you will visit our website for the first time.
  • Our websites have privacy controls that affects the way we process your personal data. With the privacy measures we use, you can specify whether you want to receive direct marketing and to restrict the publication of your information.

What is personal information?

“Personal information” was defined in Article 4, Paragraph 1, of the GDPR:

“(1) ‘Personal information: all information relating to the identified or identifiable natural person (‘relative’), an identifiable natural person is someone who can be directly or indirectly identified, in particular by reference of the online identifier as name, identification number, location details, an online identification code of one ore more factors specific to his physic, physiological, genetic, mental, economic, cultural or social identity of the natural person.

Personal information are all data for you personally identifiable. This includes your name, phone number, address or email address, but also information as your IP address or customer number.


If you order something, we need your information to ensure that we can take your order in treatment and to deliver you order. We are always careful with your personal information. We ensure that your private information is kept in a safe and lawful manner. We will continue to explain what we do with your personal information and why we need that information. If you have questions after reading our privacy policy, please contact our customer service.

This privacy police can change from time to time. The most recent privacy policy is available at We suggest you to periodically consult this privacy policy to ensure you are aware of any changes.

This privacy policy was last changed on 01/06/2020.

When does this privacy policy apply?

This privacy policy applies to all personal Identity Games International BV processes of anyone who has ever (had) contact with Identity Games International BV as our visitors, customers and business contacts. Under Identity Games International BV is also included the following websites, webshops and applications:

Make your own music

Make your own music

From who do we process the personal data and how to we get these information?

We process the personal data of anyone who has had direct or indirect contact with Identity Games International BV, such as customers or partners.

We receive information directly from you when you visit our website, create an account and enter some data, or when you contact our customer service.

In some cases we receive your information from third parties, but only if the parties consent to share with us some information.

Which data will be processed, where do we use them for and how long are they kept?

General categories of personal data that we may process:

Usage information: we may process information about your use of our websites and services. This information can be your IP address, geographical location, browser type and version, operating system, visit duration, page views and website including navigation paths, but also information about the timing, frequency and pattern of your service usage. The source of the data using our analytical tracking system. We process this information to analyze the use of the website and services.

Account details: we can process your account. This may include your name and email address. In your account, we can retain the following information: your name, (delivery and residential location), address (es), telephone number, email address, birth date (if entered) and payment information. We also store your order history data on your account, including selected delivery options, digital items or subscriptions. The source of the account data is you or your employee. The account information can be processed in order to use our website, online shops, delivering our products and services, ensuring the security of our website and services, maintaining backups of our database and communicating with you. We store information in your account as long as you are an active customer of ours. If you have not signed in for 7 years, we will delete all your data. You may request at any time to remove your data from your account. Please note that due legal requirements, several data (such as financial and transaction data) will be kept for 7 years.

Data to process your order: if you order something, we need some information from you to deliver your order and to keep you updated about your delivery. For any returns we need this information also from you. To process this, we collect your name, email address, delivery address (es), payment details and phone number. These data are needed to conclude the agreement you signed with us (or our partners). Under Dutch law, we must keep the information regarding your order for a period of 7 years.

Service data: we may share your personal information you provide us in connection with the use of our services. The service data is similar to the account information, with the difference that this information through other channels provided to us from the shop. The source of this data you or your employee. This applies to our customers and all other stakeholders to whom we provide services.

Survey data: we can process information contained in a study that you provide to us regarding our products and services.

Customer data and Customer service: we can process information relating to our client relationships, including customer contact information. You can contact 24/7 the customer service. You can call us, email us or send us a message through social media. We will help you in the shortest possible time. The comments about the customer contact are stored ass long as you are an active customer. We have a legitimate reason to keep this data, such as improving our services. When you send us a private message through social media, your message will be shared with a third party through which you can send us a message (eg Facebook, Twitter). To ensure that your data remains secure, you protect your accounts always with strong passwords and store them safely. We can not prevent a data breach due to your indiscretion. Customer Relationship data can also be collected for the purpose of managing our relationships with our customers, communicate with our customers, keeping the communication between us and our clients and promote our products and services.

Transaction information: we can process data related to transactions, including the purchase of goods and services that you obtained personally with us and/or through our website or online shops. The transaction information can include your name, card data and transaction data. We may share this information with third parties (provides transaction services who are our partners).

Information for marketing: we have lists, special promotions and new elements that we want to share with you. We share it via email and/or social media. If you have an account with us or one or more orders placed, we will give you suggestions about our products and services. If you agree, we will send you an email with offers, personal recommendations and information. Such emails you receive after registering for the newsletter cia our website and/or call on social media. When this type prefer not to receive information, you can opt out immediately for our newsletters. At the bottom of every email we send, we will give you an option to opt out. Use this option if you don’t want to receive emails from us.

Correspondence data: we may occasionally send you promotional information by mail. If you don’t want to receive this information. Please indicate this in our customer service and they will remove you from the list.

Data from customer surveys: we are constantly working on improving our services to better meet the requests of our customers. Therefore we need your data (customer ID, email address and/or telephone) to invite you for customer or market research. Participation is completely voluntary. You decide whether you want to participate in the research. The length of time we retain information varies per research. We remove any information that can identify you one the research is completed.

Data to prevent fraud: to prevent security incidents and fraud, we use your information. The data we use is your IP address, browsing and buying behavior. This allows us to prevent unauthorized access, prevent fraud and to investigate.

Social media: when using social media such as Facebook, YouTube, Instagram, Twitter, LinkedIn and Snapchat, you can like and share our products. We can not access your social media account. We encourage you to the privacy policy of the social media platform which you are using, so you know how your information is used and how to adjust your settings.

Besides the specific purposes for which we process your personal data in this section, we can also process your personal data when processing is necessary for compliance with a legal obligation to which we are subject, or your vital interests or the vital interests of a protected person.

Please do not provide any personal information from others to us, unless we ask.

With who do we share your information?

Distribution and logistics partners: to deliver you orders, we work together with distribution partners such as GVT Logistics Alkmaar BV.

These parties receive your name, order number, delivery address and phone number to ensure that they can process your package properly.

We also work with various logistics partners such as DPD, FedEx and TNT.

These parties receive your name, telephone number and shipping address to ensure that they can deliver your package properly.

Financial services: financial transactions related to our website and services are handled by our payment serviceproviders, Mollie. We will only share with our payment service transaction information which is necessary to process your payments, repayment and dealing with complaints and questions concerning to payments and repayments.

Other external services: we also work with other external serviceproviders. Sometimes they need your personal data. We only share the information necessary for the job that the remote service will fulfill. With all external serviceproviders we made agreements, which we agree what they can do with your data.

The kind of work that our external services does for us, represents:

  1. Support for our digital services, hosting, maintenance and support of our website, webshops and applications.
  2. Accounting and financial company – Borrie Accountants BV.

Government: sometimes we have to transfer personal data to the government. This can happen if authorities need this information to perform their duties. This may be, for example, the tax authorities; the police or prosecutor may need certain information in cases of fraud or abuse.

In addition to the specific disclosures of personal information in this section, we may disclose your personal information if such disclosure is necessary to comply with a legal obligation to which we are the subject, or to protect your vital interests or the vital interests of another natural person. We may also disclose when such disclosure is necessary to set your personal data, exercise or defense of legal claims, either in legal proceedings or an administrative or judicial process.

Where do we store your information?

We store your data in the European Economic Area (EER). However, it may happen that certain information we collect is sent to destinations outside the EER, such as one of our external serviceproviders is established there. If this is the case, we ensure that this is done in a safe and lawful manner.

How do we protect your data?

We take many measures to ensure that your personal information is secure, also at organizational and technical levels. The IT department ensures that our systems are secure and not vulnerable to threats. Through strict access controls we ensure that your personal information is only accessible to employees who are authorized to use and see the data. Is we share information with other external serviceproviders we make sure they treat your data as secure as we do.

How do we deal with information from children?

Our services are not directly intended for children. This means that the use of our webshops by customers under 18 is allowed, but only with permission from a parent or legal guardian.


7.1 We can update this policy from time to time by publishing a new version on our website.

7.2 You should check this page to ensure that you are happy with any changes to this policy.

7.3 We will send you the important changes in this policy by email.

Your rights

Your most important rights following the Data Protection Law are:

  • The right to information;
  • The right to inspect;
  • The right to correct;
  • The right to object to;
  • The right to data portability;
  • The right to limit processing;
  • The right to be forgotten/request to delete your account;
  • The right to submit a complaint.

The right to information: you have the right to a confirmation of the processing of your personal data and where this happens, access to personal data.

The right of inspect: you have the right to inspect at any time your personal data. We will send you a copy of your personal data. The first copy will be provided free of charge, but a reasonable fee may be charged for additional copies.

The right to correct: you have the right to recover your incorrect personal data and taking into account the purposes of the processing, to incomplete personal data you have filled in.

The right to object to: you have the right to object to our processing of you personal data on grounds relating to your particular situation, but only in so far as the legal basis for the processing is that the processing is necessary for: the execution of a task carries out in the public interest or in the exercise of any official authority entrusted to us; or the legitimate interests of the aims pursues by us or by a third party. If you have any objections, we will use the personal information no longer unless we can demonstrate compelling legitimate grounds for processing beyond your interests, rights and freedoms, or to set processing, exercise or defense of legal claims.

The right to data portability: you have the right to the information that you have provided to transfer under the agreement that you have entered into with us. You have the right to receive a machine-readable format, allowing you to store this information in a database of you or any other party. This includes your name and address information. Send an email to customer service to obtain this information.

The right to limit processing: in some circumstances you have the right to limit the processing of your personal data. Those conditions are: you dispute the accuracy of the personal data; process is illegal, but you have to delete; we nog longer needs the personal data for you purposes, but you have personal data necessary for the establishment, exercise or defense of legal claims; and you object to processing, pending verification of the complaint. If the processing on this basis is limited, we can continue to store you personal information. However we will only process differently: with your consent; for the establishment, exercise or defense of legal claims; for the protection of the rights of another natural or legal person; or for reasons of important public interest.

The right to be forgotten/request to delete your account: in some circumstances, you are entitled to your personal data without undue delay to erase. These conditions include: personal data are no longer necessary with regard to the purpose for which they are collected or otherwise processed; pull permission for permission-based processing; you object to the processing of certain rules applicable data protection legislation; processing for direct marketing purposes; and unlawfully processed personal data. However, there are exclusions from the right to delete. The general exclusions include where processing in necessary: for exercising the right to freedom of expression and information; for compliance with a legal obligation; or for the establishment, exercise or defense of legal claims.

You have the right to object to our processing of your personal data for direct marketing purposes (including profiling purposes of direct marketing). If you make such an objection, we will no longer process your personal data for this purpose.

The right to submit a complaint: if you believe that our processing of your personal information in breach of data protection legislation, you have the legal right to submit a complaint to a supervisory authority responsible for data protection. You can do this in the EU country of your habitual residence, your workplace or place of alleged infringement. Please contact our customer service if you have a complaint. You also have the right to directly submit a complaint to our data. You can do this by emailing;

Finally, you have the right to complain to the authorities.

We will process the request within 7 working days.

Any questions?

If you have any questions about the way in which Identity Games International B.V. deals with your personal information, please get in touch with our customer service team. We will be happy to help you to clear up the matter –